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Nissan

TEATRO for DAYZ

This is the first car designed specifically for the generation known as “digital natives.” Teatro for Dayz is more than a car for a generation of consumers accustomed to transformational technology and the freedom to use digital devices for sharing experiences. It is an out-of-the-box concept that defies convention and rejects restrictions.

This is the first car designed specifically for the generation known as “digital natives.” Teatro for Dayz is more than a car for a generation of consumers accustomed to transformational technology and the freedom to use digital devices for sharing experiences. It is an out-of-the-box concept that defies convention and rejects restrictions.

Teatro for Dayz's user interface is based on freedom. When the car is not in drive mode, all the driver sees is a steering wheel, an accelerator, and brake pedals. As information illuminates on the white instrument panel, the driver can freely adjust the size and position of the meters, gauges, and car navigation information on the instrument screen. Unnecessary information can be hidden.

Teatro for Dayz's user interface is based on freedom. When the car is not in drive mode, all the driver sees is a steering wheel, an accelerator, and brake pedals. As information illuminates on the white instrument panel, the driver can freely adjust the size and position of the meters, gauges, and car navigation information on the instrument screen. Unnecessary information can be hidden.

The solid white interior suggests infinite possibilities for display. As technology evolves and share natives contribute ideas through feedback, the variety of ways the interior could serve as a digital native theater will expand.

The solid white interior suggests infinite possibilities for display. As technology evolves and share natives contribute ideas through feedback, the variety of ways the interior could serve as a digital native theater will expand.

Nissan calls Teatro for Dayz the "first car designed specifically for the generation known as 'digital natives,' or "share natives." To that end, the interior of the car — dashboard, seats, headrests — is completely decked out in display surfaces.

Nissan calls Teatro for Dayz the "first car designed specifically for the generation known as 'digital natives,' or "share natives." To that end, the interior of the car — dashboard, seats, headrests — is completely decked out in display surfaces.

It's decidedly oblong while inside it is simply two rows of white seats, a white shelf where a dashboard would usually be located plus a steering wheel and pedals.

It's decidedly oblong while inside it is simply two rows of white seats, a white shelf where a dashboard would usually be located plus a steering wheel and pedals.

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